Allow Us To Introduce…

The new intro "in action"

We have recently created a “quick intro” to Critical Action Limited, as a PDF for you and your clients to download.

It explains a bit about what we stand for, and introduces our new campaign message – “On a mission to simplify consulting“.

If you print it out and fold in three, it has our popular guide to workshops and projects inside, to help work out what type of engagement best meets your or your customer’s needs.

On A Mission

Our new campaign is focused on spreading the message that working with consultants on process improvements can bring quick results and insight as well as making the big strategic changes happen.

It boils down to doing two things:

Be Critical – Analyse and understand, then…

Take Action – Do things differently, and better.

(And yes, that is how the company name came about!)

Everything around these two basic principles is simply adding detail or understanding in the ways most appropriate for your situation, reducing unknowns or increasing confidence.

“Think and Do”, “Brain and Hands”, and so on are common phrases for a reason. Bringing it back to this sort of level helps to stop things getting over-complicated when all you want to do is cut out waste and do more with the people, processes and systems that you already have.

Download the introduction now (opens in a new window), and let us know what you think about the new introduction – and about us being “on a mission”!