This month’s reading…on Sep 20 in Strategy, Understanding tagged Future, Strategy by Keith
I’m re-reading a couple of my business books this month, both of which I felt it was worth mentioning. Both are thought-provoking, and full of practical things to try, even if you don’t agree with everything in them.
First up is “What Would Google Do?” by Jeff Jarvis. Not just an interesting manifesto/thought piece, but also interesting to look at 2009’s predictions through 2011’s lens!
Second is “Yes! 50 secrets from the science of persuasion” by Goldstein, Martin and Cialdini, which never fails to give me ideas for new things to try and new ways to look at old problems.
If you’ve not read them, give them a try - I’d love to know what you think of them.